Using and Reserving Social Media for your business

When you are starting out on social media for your business, it can be so overwhelming.  Which should I start with?  What will be the best ROI?  How much time will I spend on each site?  Do I have time for every platform?  Don't stress, it's okay not to jump on all of them at once and know what you're doing. Reserve your business name My advice to the business owner who is new to the whole social media 'thing' is to go to each one and 'reserve' your business name.  This way, when you decide that you're ready to tackle the whole social media world, you will have your business name congruent on all platforms.  Now this is in a perfect world, right.  If your business name is taken in some … [Read more...]

Social Media in Marketing – Tapinfluence and Taradara

Social Media has taken over and dominated marketing as we know it today.  Brands are looking to 'Influencers' to help spread the word about their products.  How they use products, how they like products, what they use the products for, what did they make with the products, and on and on.  This is what people are turning to when researching what brands to buy. Tapinfluence is a company that brings brands to bloggers or "influencers".  I had the pleasure of doing a testimonial about them recently.  They have brought some brands to me that I have had some wonderful experiences working with. When they asked me if I'd help them out with this project for them, I did not hesitate for a … [Read more...]

SNAP! The Conference, A Teeny Tiny Little Glimpse…

Was just amazing, of course!  I had no doubt in my mind that this Creative Conference would anything but a success! When you get the names like House of Smiths, Blue Cricket Design, Tatertots and Jello, Crap I've Made, Today's Creative Blog, and so many more, you can't help but just KNOW that it's going to rock!!!!  There was a lot of networking and a bunch of learning for 3 whole days that left most of us exhausted.  But knowing what we know now, we know that it was well worth the late nights and early mornings! Oh my goodness!!!! There was a whole lot of tweeting .... Shelley from the House of Smiths and Jen from Tatertots and Jello were busy tweeting as fast as their little fingers … [Read more...]

Other People’s Wisdom and Skills – Tips for Making Sense of Social Media

Making sense of social networking can be very challenging when you're first exposed to it.   Once you're in the groove and have everything set up, it gets easier.   But how do we get there? This week I'm so pleased to post on Nicolette Tallmadge.  Her podcasts are one of the first ones I started listening to while I sewed.   I started listening to podcasts because I was tired of late night radio and wanted something new and different.  I started listening just after Christmas because Santa brought me an iPad {lucky me!} and I was able to bring it in to my studio and listen.  The other main reason I started listening to them is to MAXIMIZE on my time.  Trying to learn while I was sewing … [Read more...]

Other People's Wisdom and Skills – The Science of Blogging by Hubspot

The first podcast/webinar of this series that I'd like to share with you is from Hubspot. Now, this company has an arsenal webinars talking about all things to do with an online business.  They provide various services {of which I haven't used just yet as I recently stumbled upon their webinars} that cater to help generate traffic to your website and beyond. Here's a few topics that they have posted on their site that I'd like to share with you: MARKETING.  I'm a Work at Home Mom {WAHM} and am not out in the public eye as much as, say, a brick and mortar store is.  So, I need all the help I can get in the marketing department as my business is primarily online. GETTING FOUND.  They talk … [Read more...]

Creative Estates … What I learned

Okay, so this IS the last post regarding Creative Estates ... I promise. I wanted to go through my notes and share a few things that I learned. Some of the pointers were things I already knew, but it was great to hear it as it gave solidity and reinforcement to my thoughts and ideas. Turning your hobby in to a business ... *  The Martha Rules  {a book I think I might just have to buy} *  Promoting giveaways on your blog and/or on twitter *  Reach out to other bloggers {you'd be surprised how they are so willing to help!  I have to find it in myself to do this more} *  Join local clubs such as a Wordpress meet up group or Social Media Club.  {I'm going to the next one in our … [Read more...]