Other People's Wisdom and Skills – The Science of Blogging by Hubspot

The first podcast/webinar of this series that I’d like to share with you is from Hubspot.

Now, this company has an arsenal webinars talking about all things to do with an online business.  They provide various services {of which I haven’t used just yet as I recently stumbled upon their webinars} that cater to help generate traffic to your website and beyond.

Here’s a few topics that they have posted on their site that I’d like to share with you:

MARKETING.  I’m a Work at Home Mom {WAHM} and am not out in the public eye as much as, say, a brick and mortar store is.  So, I need all the help I can get in the marketing department as my business is primarily online.

GETTING FOUND.  They talk about blogging, analytics, SEO, social media, and blog content.

CONVERT.  Now this is a term that I haven’t heard used before.  It means to convert ‘leads’ in to customers.  They talk about landing pages, prospects, lead nurturing, and much more {that I don’t quite understand yet}.

ANALYZE.  When you’re making decisions on how to best market your service or product, you want to know HOW it worked for you.  You want to pay attention to your analytics to see what is working and what isn’t to help guide you in your next step.

{this is the logo for the blog, they also have their website that you can get to from here}

So, here we go with my FIRST set of notes.

The title of this webinar is ‘The Science of Blogging’ {you can download it here} presented by HubSpot’s Social Media Scientist, Dan Zarrella.

{I love that he’s a SCIENTIST!  Social media is definitely a recognized field}

Dan Zarrella

{his blog}

Be AUTHORITATIVE in your bio.  Use words such as guru, founder, expert … but ONLY if you ARE these.  There are a lot of people who call themselves ‘gurus’ but really aren’t

*  Ask yourself, “Why do you read blogs?”  What do you like about them, what makes you come back.

*  Talk as yourself and not about yourself.  Use your voice because when you meet people in real life {IRL}, those who have read your blog will want to know that you are who you are on your blog.  If you write ‘as someone else’, those you meet will notice and may not be interested in coming back.

*  Use keywords such as why, product, insights, opinion, analysis, GIVEAWAY, jobs, money, top 10

*  If you would like comments, ASK for them.  It’s a CALL TO ACTION.

*  Write simply and plainly

*  Don’t be boring and use good grammar

*  Think outside the box and don’t say the same thing everybody else is saying

 The more you post the better

 Know your audience

*  If you are on WordPress.com, you are getting SEO CREDIT for WORDPRESS and NOT you

*  Get your own domain and start getting SEO CREDIT for YOUR BLOG.

*  If you want to do a survey on your blog, you can use Survey Monkey, a free service for online surveys

TIMING of publishing your blog post:

When to publish?

*  Statistics show that 40% of readers read posts at night

*  They {other bloggers} tend to link around 7am

*  People tend to COMMENT around 8-9am

*  Readership is increased during the week and trends down during the weekend

*  Comments tend to increase during the weekend due to people having more time to spend

*  Posts done early in the week tend to have more links to them

*  Publish blog posts EARLY in the day and share on social media sites LATER in the day

*  Increased RETWEETS is seen on Thursday and Friday around 4pm.

You can follow Hubspot on Twitter:  @hubspot

You can follow Dan Zarrella on Twitter:  @danzarrella

That concludes my first “Other People’s Wisdom and Skills”.  What did you think?  I hope you learned and can put some of the notes to use.  I would like to thank Hubspot for producing these helpful and thorough webinars that are FREE!  I can only imagine how much it would cost to attend a live seminar with the wealth of knowledge and information.  So, Thank You!

Please visit Hubspot to see what they have to offer and what they can teach you.

xo Tara

Disclaimer:  Like I said, I’m new to Hubspot and am not completely well versed in their products, but I’m simply writing what I know about them and what I learned from the webinar that I listened to.


  1. Hi Tara. I found you via Todays Creative Blog. Thanks for the great feature and links…really helpful info! Cheers!

  2. Hi Tara,
    Thanks for the wonderful tips! I really like your crafts and re-dos, especially your tiered round table. It’s adorable. I love upcycling mundane items into beautiful and useful treasures…I re-do smaller items like mailboxes and letter holders….working my way up to furniture one day. I am now a new subscriber.

    • taradara says:

      Thanks for stopping by! You can certainly work your way up to doing furniture … the only thing my husband ‘complains’ about is that I take up some of his garage. But then, he admits how he likes that I do it since it doesn’t cost us as much brand new and it makes our home look nice and comfortable.
      Thanks for becoming a new subscriber! I appreciate it! xo Tara

  3. Great post! There is so much about blogging that I just haven’t figured out yet. I’m going to watch the webinar..Thanks!

  4. Martha Dailey says:

    Hey there! I’ve been following your blog for a while now and finally got the bravery to go ahead and give you a shout out from Porter Tx! Just wanted to mention keep up the good work!

    • taradara says:

      Thank you, Martha! I’m glad you got brave and commented. I really appreciate you following my blog, it means so much to me!
      xo Tara

join the conversation