Etsy Shop Spotlight – Ideology

What do you make/sell on Etsy? 
I sell handmade jewelry, including necklaces, earrings, and bracelets, using charms, gemstones, Czech glass beads, and other elements, in addition to a variety of metals featured in my designs.
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When did you start doing your craft? 
I first created jewelry when I was a child, but I started creating the style of jewelry featured in my shop in August of 2011 (although my shop actually first opened in October 2010, I didn’t focus on it – with this style of jewelry – until this past summer).
 etsy shop spotlight
Who/what inspires you? 
My family and loved ones inspire me, and some of the motifs found in my jewelry are symbols of their favorite things. My love of nature also inspires me to include elements of nature, such as leaves and flowers, as well as natural elements, like semi-precious gemstones, corals, and pearls.

Where do you create?

I create my jewelry in my home, where I have a space set aside for my craft.
 etsy shop spotlight
What’s your biggest challenge owning an online store? 
My biggest challenge has been to update it regularly with new products, but I think I’m getting a bit better at that, thankfully!
How do you promote your store?
 I promote my shop through word of mouth, business cards, Facebook, Twitter, advertising, and forums.
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What advice would you give to other Etsy store owners?
I would suggest doing your best to make your shop as appealing to customers as possible, by having attractive photos, wonderful descriptions, a nice banner, a friendly welcome message, understandable section titles, and thorough policies. A well put together shop will definitely attract more customers!

Use the coupon code SAVE15 to save 15% off all items in ideology on Etsy!

etsy shop spotlight


  1. I’m heading over to Ideology to see if I can get me a pair of the owl earrings! Thanks for sharing!

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