Etsy Shop Spotlight – Afton Dufoe Photography

What do you make/sell on Etsy?
I’m a self-portrait photographer focusing on surrealism, and I sell small-format and custom-sized fine art prints of my work on Etsy.
etsy shop spotlight
When did you start doing your craft?
I began digital photography as a hobby in 2005 while on my first trip abroad. As soon as I got some free time to reflect on my interests toward the end of my college career, I excitedly signed up for an Etsy seller account on February 14, 2010. But I didn’t formally establish my photography business until February 21, 2011.
etsy shop spotlight
Who/what inspires you?
Nature (particularly clouds and colors), childhood memories of books and films, and fantasy inspire my work. I combine all of these elements in most of my images.
Where do you create?
I usually shoot self-portraits inside my house using natural afternoon light, but sometimes outside surrounded by nature. I frequently run outside in the evenings to get pictures of the sunset agains the clouds. My laptop is where it all comes together in Photoshop, which is my favorite part of the process.
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What’s your biggest challenge owning an online store?
The most challenging part so far for me has been promotion. There are so many online shops out there that it’s easy to get lost in the mix. It takes patience and a bit of planning to find your footing and establish your online presence as an artist.

How do you promote your store?
My major sources of promotion are my blogFlickrFacebookTwitter, and membership in The Artisan Group. I also plan to start sending out a newsletter in the near future.
etsy shop spotlight
What advice would you give to other Etsy store owners?
I think jumping in as soon as possible is the best way to learn how to navigate owning a business. I did a lot of researching ahead of time, but I think it’s best to learn from firsthand experience and get yourself out there as soon as possible. I’ve come to realize that it’s ok to grow in front of others. It’s also important to post social networking updates and new Etsy listings regularly and be excited and passionate about what you do.

 etsy shop spotlight


  1. Thanks so much, Tara! 🙂

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