I’m so excited today to have Jessica from Allora Handmade here!
We first met last year at The Creative Connection and I’ve adored her ever since …
I might be a bit partial to her ’cause she has two boys as well
And she’s super cute and I love her style.
Oh, and not to mention her undeniable talent … HELLO!
I know you want to hear what she has to say about her blogging journey, so here are her words….
I must admit, I had to chuckle to myself when Tara asked me to share what I wish I knew when I first started blogging, because I still feel like I’m figuring it out!
My first blog was all about my family life and my adventures as a new mom. I loved the opportunity to share that journey with friends and family that were far away. However, I never really understood the power of blogging until I started posting regularly for my business, Allora Handmade.
So, on that note I think I will share what I wish I had known when I first started blogging for a business.
- Be consistent! I say this and my blog has been terribly inconsistent in the last few weeks while my shop has been super busy. BUT, I know that the more consistent I am with my posts, the more my readership grows and my business grows as a result.
- Don’t be afraid to let your guard down. I truly believe that one reason customers choose my product over someone else’s is because they feel like they know me. If I can be real, and share real things about myself and my life, they feel like they are buying from their friend.
- Include all aspects of your life, not just your business. Even though my blog is technically for Allora Handmade, I love to share pictures and stories of my family, friends, etc. and paint an accurate picture of what my day to day looks like.
- Use your blog as a way to highlight your product, show its uses and share stories about the items you make/sell. I have only recently learned this and feel like this alone has been such a great way to use my blog as a tool for my business.
- The appearance of your blog will be a reflection of your products! For so long I paid little attention to how it all looked, and now that I have a design that I am happy with, what a difference! I am proud to send people to my site!
- Discounts! Since my blog is technically for my business, it is so much fun to reward my readers with discounts and promotions as often as I can. A little thank you for hanging in there goes a long way.
- Don’t be afraid to say no! For the longest time I felt obligated to do everything everyone asked of me – giveaways, sponsorships, guest posts, etc. I finally realized that I just can’t do it all! So, when I can, I do- but I have to be ok with passing up some opportunities as well. More will come along!
- I know not everyone can make it to a blog conference, but my business and blog have grown exponentially with each one I have attended. I even met sweet Tara at one! Connections are so key in the blogging world, and even if you can’t connect with people in real life, making an effort to do so online will make blogging so much more meaningful.
- Lastly, have fun! If it isn’t fun, it will be so much harder to stick to. I never want my blog to feel like my job – I already have a job! If I find ways to make it fun, it is more fun to read
Am I right?!
THANK YOU, JESSICA!!!!!!
I love that she touched on her business blog.
This is something that I, too, would love to know more about.
So I got a LOT from her advice as well
PLEASE VISIT THE OTHER GUEST POSTS IN THIS SERIES:
Allison from House of Hepworths
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